*Sigh* Such a difficult topic...
We all start out with a great attitude and all the commitment in the world when we get on the weight loss wagon. But, once the initial weight loss tapers off, many people drop out of Weight Watchers before they reach goal. Or once they reach their goal weight, many people don't even hang around long enough to reach Lifetime status. And some, after becoming a Lifetime member, start to slowly gain their weight back. Most often people blame this on having lost their motivation.
Motivation: whatever inspires you to do the things necessary to reach your weight goal and stay there.
"Last straw" incidents are important to get members started, but to sustain motivation they need to focus on the good feelings they'll get when they achieve what they want - which inspires them to take the necessary steps to achieve it.
So, have you left your motivation somewhere? What does it look like? Where can you find it again?